Specialist tools
In addition, we have specific tools that provide solutions to key brand and product challenges.
Trust
In “It’s a matter of trust” we explore why brands must acknowledge trust as being a more effective and predictive measure of how people might behave, how to measure it and apply tailored metrics to help forestall potential reputation pitfalls. Our insight-led approach enables us to:
- Ensure your reputation strategy is effectively tailored to meet different stakeholder expectations.
- Help you manage your brand communications budget more effectively.
- Create a research framework to understand, measure and evaluate your reputation for the long-term.
Gaming
For brands operating in the entertainment space our bespoke product development approach, “Game On” provides a deep dive, flexible and cost-effective solution to game development from audience identification, proposition development and value evaluation.
