Sid McGrath

Strategy consultant

As strategy guru, Sid is a proven creative problem-solver. With over 30 years’ experience Sid has worked at some of the industry’s most distinctive and creative agencies.

As the original founding partner of Karmarama, Sid built the agency into one of the most distinct communication agencies in the UK, with a creative reputation, culture and client list envied by many. His clients have included the BBC, Lidl, Costa Coffee, The Army, Confused.com, Plusnet, B&Q, Honda, Bombardier, first direct, AO.com and Lastminute.com.

Client Feedback

“The first person I turn to on all-matters research. That’s because I know that Ian will have an intelligent, insightful, and practical perspective that means you end up with work that takes you further and deeper than you realised you could go”

- Ben Rachel, Head of Strategy at KROW Group

“Ian is quite simply brilliant at what he does. His vision, strategic thinking, execution and interpretation of Research and Insight is extraordinary. He works within his agency to not only work for us as a client and supports our business every step of the way.”

-Nicola Young, CMO, Genaura

“Their strategic vision and Insight were instrumental in shaping our report’s direction and content. Ian’s ability to analyse complex global trends and translate them into actionable strategies was invaluable, ensuring that our findings were not only thorough but also impactful”

- Valentin Dinca, Brand Integrity and Corporate Responsibility, JT International

“Their output is always both complete, insightful and well-presented – gaining praise from across the management and executive team. I’ve no hesitation in working with them”