Koddi

Our comprehensive US research program for Koddi, a leading e-commerce platform, provided unparalleled insights into the perspectives of advertisers and agencies on the future of retail media. By identifying key concerns and opportunities, Koddi was able to reposition its product offerings and messaging to meet the growing demand for transparency in programmatic media buying. This strategic shift enabled Koddi to enhance its appeal to both demand-side and supply-side audiences by offering streamlined one-stop buying services and bundled media products, ultimately driving growth and customer satisfaction.