Genaura

Our comprehensive through-the-line strategy, consumer insight, and brand development program empowered our client to boldly enter the competitive “masstige” skincare sector, where giants like Estee Lauder, La Prairie, and MediK8 hold sway. By conducting rigorous market research, we helped our client uncover a compelling market opportunity and unlock the full potential of their product. This insight was then leveraged to craft a distinctive brand identity, name, and positioning that resonates with the target audience. Through in-depth qualitative and quantitative research, we pinpointed the core target audience and optimized the pricing strategy, setting the stage for a successful launch in 2025.