Our Solutions
We provide insight that refreshes ailing or stagnant brands, help identify new audiences, uncover narratives that creates engagement and find key moments in the customer journey and how to capitalise on them.
Our qualitative approaches offer creative solutions through ideation, brand workshops, focus groups, expert interviewing, community engagements and deliberative research.
Whilst our quantitative tools provide robust data and measurement metrics around brand performance, market segmentation and reputation management.
Products & Services
Brand evaluation
We help you really understand what gives your brand appeal and how to build and sustain its relevance with consumers. We deliver and implement a range of qualitative and quantitative tools to help track brand performance, brand image and brand preference.
Brand development
When a brand loses its way or becomes stagnant our insight delivers the ideas, thinking and creativity to reignite its mojo. We help you understand and enhance your brand’s identity and perceptions aligning them with consumer preferences to create a compelling value propositions. Whilst, our brand workshops and immersive qualitative toolkits deliver new ways of unlocking old problems.
Customer experience
In mapping key moments in the customer journey and their experiences, on-route we can help you focus on where your marketing efforts are likely to have greatest impact. Our expertise in creating exceptional customer experiences helps brands build lasting relationships and drive business growth.
Market segmentation
Increasing competition means finding new customer segments and ways to reach them becomes ever more vital. Our qualitative and quantitative approaches are tailored to uncover hidden opportunities and provide actionable insights that drive your growth.
New product development
Our NPD research bridges the gap between innovation and market success, providing insights that help you identify emerging trends, validate product ideas, and create solutions that meet the evolving needs of your customers.
Reputation measurement
Our modelling of three unique core trust metrics (Cohesion, Ethos and process) provides a signpost of future intentions among key customer and stakeholder audiences.
In identifying how and why brand trust is at its strongest and weakest among different audiences we’re able to help you devise strategies and plans that will counter areas of reputational weakness.
White-papers and thought leadership
We create thought leadership pieces and white papers that position your brand as an industry authority. Our research expertise drives insightful content that resonates with stakeholders and fuels strategic growth. Whether you aim to shape industry narratives, address complex challenges, or showcase innovative solutions, our research-driven approach ensures your content is informed, engaging, and impactful.
