Ian Jenkins

CEO

As Human Instinct’s founder, Ian is a senior qualitative and quantitative practitioner with over 20 years insight experience in consumer behaviour, communication, and brand development.

in helping brands use insight to develop new ideas, explore different opportunities and identify better ways of doing things. His expertise embraces brand communication development, NPD and customer experience for many of the world’s biggest names in retailing, automotive, finance, FMCG and technology.

His client expertise includes VW group, Subaru, HSBC, Camelot, O2, Roche, Goldman Sachs inc., Barclays, Michael Kors, Agent Provocateur and Nokia.

all talent

Client Feedback

“The first person I turn to on all-matters research. That’s because I know that Ian will have an intelligent, insightful, and practical perspective that means you end up with work that takes you further and deeper than you realised you could go”

- Ben Rachel, Head of Strategy at KROW Group

“Ian is quite simply brilliant at what he does. His vision, strategic thinking, execution and interpretation of Research and Insight is extraordinary. He works within his agency to not only work for us as a client and supports our business every step of the way.”

-Nicola Young, CMO, Genaura

“Their strategic vision and Insight were instrumental in shaping our report’s direction and content. Ian’s ability to analyse complex global trends and translate them into actionable strategies was invaluable, ensuring that our findings were not only thorough but also impactful”

- Valentin Dinca, Brand Integrity and Corporate Responsibility, JT International

“Their output is always both complete, insightful and well-presented – gaining praise from across the management and executive team. I’ve no hesitation in working with them”

- Nick O'Connor, Global Marketing Director, Koddi

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