Sam Knowles

data storyteller

Sam is corporate and brand storyteller with over 30 years’ experience using data and statistics to create powerful, impactful narratives.

As Founder & MD of consultancy Insight Agents, Sam is a partner to The Human Instinct in the creation and development of insightful with papers and brand narratives. He works with national and multinational businesses, from Unilever to Ipsos MORI, Addison Lee to Ebiquity. Sam’s purpose is to make businesses – particularly technical, scientific, and financial businesses – talk like people and sound human. In April 2018, Routledge published his book Narrative by Numbers: How to Tell Powerful & Purposeful Stories to critical acclaim.

Client Feedback

“The first person I turn to on all-matters research. That’s because I know that Ian will have an intelligent, insightful, and practical perspective that means you end up with work that takes you further and deeper than you realised you could go”

- Ben Rachel, Head of Strategy at KROW Group

“Ian is quite simply brilliant at what he does. His vision, strategic thinking, execution and interpretation of Research and Insight is extraordinary. He works within his agency to not only work for us as a client and supports our business every step of the way.”

-Nicola Young, CMO, Genaura

“Their strategic vision and Insight were instrumental in shaping our report’s direction and content. Ian’s ability to analyse complex global trends and translate them into actionable strategies was invaluable, ensuring that our findings were not only thorough but also impactful”

- Valentin Dinca, Brand Integrity and Corporate Responsibility, JT International

“Their output is always both complete, insightful and well-presented – gaining praise from across the management and executive team. I’ve no hesitation in working with them”