Emily Abbott

Head of quantitative

Emily is an experienced researcher and insight lead with 20 years of brand experience.
With oodles of insight and research experience behind her, Emily is one of the brightest and most intuitive thinkers when it comes to understanding brands and consumer behaviour.

Having worked at some of the world’s most well-known research consultancies she specialises in brand repositioning, brand narrative and customer experience.

Her work includes projects for global brands as diverse as Pfizer, Camelot, Louis Vuitton, IWC, Investec, Telefonica, HSBC, Barclays Wealth, and Bentley.

Client Feedback

“The first person I turn to on all-matters research. That’s because I know that Ian will have an intelligent, insightful, and practical perspective that means you end up with work that takes you further and deeper than you realised you could go”

- Ben Rachel, Head of Strategy at KROW Group

“Ian is quite simply brilliant at what he does. His vision, strategic thinking, execution and interpretation of Research and Insight is extraordinary. He works within his agency to not only work for us as a client and supports our business every step of the way.”

-Nicola Young, CMO, Genaura

“Their strategic vision and Insight were instrumental in shaping our report’s direction and content. Ian’s ability to analyse complex global trends and translate them into actionable strategies was invaluable, ensuring that our findings were not only thorough but also impactful”

- Valentin Dinca, Brand Integrity and Corporate Responsibility, JT International

“Their output is always both complete, insightful and well-presented – gaining praise from across the management and executive team. I’ve no hesitation in working with them”