Why Human Instinct?
At Human Instinct we deliver insight to help brands overcome challenges that data analysis alone cannot solve.
Being human, our instinct is to communicate, inspire and tell each other stories. It’s this inherent desire to connect that allows us to innovate and create.
As A.I. allows us to replicate, imitate and be more analytical, The Human Instinct delivers the critical human-based input that provides context, balance, and creativity to innovate brand thinking. We provide Human-based qualitative insight and intelligence to stimulate new ideas, better thinking and more informed decision making.
Within an increasingly data driven environment, the Human-i represents the place where data, insight and wisdom meet.
“I am an optimist. Anyone interested in the future has to be, otherwise he would simply shoot himself.”
~ Arthur C Clarke
About us
We’re a collective of can-do, agile researchers versed in advanced qualitative and quantitative insight. With 20+ years’ experience garnered across the Automotive, Financial, FMCG and technology arenas, our purpose is to give companies and brands a deep and meaningful understanding of their customers. Because we believe brands need genuinely breakthrough insights to thrive and grow.
We operate globally, based out of our offices in central London.
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